PECR & UK GDPR Compliant Google Consent Mode v2 Last updated: 21 July 2026

Cookie Policy

What cookies this website uses, why, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits and to remember certain information (such as your consent preferences). Similar technologies - including local storage, session storage and pixels - work in analogous ways and are covered by this policy.

2. Who Sets Cookies on This Site?

Larkfield Nutrition Ltd (the site operator) sets first-party cookies. We also use third-party services that may set their own cookies on our behalf. These are identified in the table in Section 4 below.

3. Our Approach to Consent - Google Consent Mode v2

We implement Google Consent Mode v2. On your first visit, all non-essential cookie consent signals are set to DENIED by default - including ad_storage, ad_user_data, ad_personalization and analytics_storage. Only if you click "Accept All" on the cookie banner are these signals updated to GRANTED, enabling analytics and advertising cookies.

If you click "Reject Non-Essential", only strictly necessary cookies remain active. Your choice is stored in your browser's local storage (cookieConsent key) and honoured on future visits.

You may change your preference at any time by reloading the page - the cookie banner will not reappear unless your stored preference has been cleared. To reset your preferences, clear your browser's local storage or contact us.

4. Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They do not require your consent under PECR / UK GDPR.

Cookie / KeyTypePurposeDuration
cookieConsentFirst-party (local storage)Stores your cookie consent preference (accepted / rejected) so the banner does not reappear unnecessarily.Persistent until cleared
Server sessionFirst-partyMaintains basic server-side session state during your visit (security, CSRF protection).Session (expires on browser close)

4.2 Analytics Cookies (Consent Required)

Set only if you have accepted analytics cookies via the consent banner.

CookieProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users by assigning a randomly generated number as a client identifier.2 years
_ga_*Google Analytics (GA4)Persists session state for Google Analytics 4 measurement.2 years
_gidGoogle AnalyticsDistinguishes users for 24-hour session tracking.24 hours

4.3 Advertising & Personalisation Cookies (Consent Required)

Set only if you have accepted advertising cookies via the consent banner.

CookieProviderPurposeDuration
_gcl_auGoogle AdsConversion linker - enables conversion tracking across pages and domains.90 days
IDEGoogle (DoubleClick)Used for targeted advertising and remarketing.Up to 13 months
NID / 1P_JARGoogleAdvertising personalisation and preference storage.6 months

4.4 Functionality Cookies

These cookies enable enhanced functionality. They are set by us and do not require consent as they fall within the "strictly necessary" or "functionality" exemptions under PECR, or are first-party only and proportionate.

Cookie / KeyPurposeDuration
UTM / gclid query params (form hidden fields)Attribution data passed through the order form to help us understand which advertising campaign led to an order. Stored in the form submission, not as a persistent cookie on your device.Single form submission

5. How to Manage Your Cookie Preferences

You have several options to manage cookies:

  • Our cookie banner: Select "Accept All" or "Reject Non-Essential" on your first visit, or reset by clearing your browser local storage.
  • Browser settings: Most browsers allow you to refuse or delete cookies via their settings menu. Doing so may affect site functionality. Guidance is available at aboutcookies.org and your browser's help documentation.
  • Google Analytics opt-out: You can install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
  • Advertising opt-out: You can manage Google advertising preferences at adssettings.google.com. The IAB's Your Online Choices tool (youronlinechoices.com) provides broader advertising opt-outs.

6. Changes to This Cookie Policy

We may update this Cookie Policy as our use of cookies changes or as legal requirements evolve. Material changes will be reflected in a revised "Last updated" date. We may also re-present the consent banner where required by changes in our cookie usage.

Last updated: 21 July 2026.

7. Contact

For any questions about our use of cookies or to exercise your rights, contact us at privacy@forcehip.world. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.